This Earth day which is on 22 nd wrap around the grace of chikankari a craft which is rooted in tradition, sustainability, and slow fashion ,Let’s honor our planet by embracing mindful choices and supporting artisans who keep heritage alive and tradition of ancient art based from the heart of lucknow .
This earth day let's commit to making more sustainable choices in day to day basis ,it takes very less input to take a pause at life and think about our choices especially about our belongings which conversely affect our environment when it comes to the clothing choices it is entirely into our hands to shift from the loop of fast fashion to the sustainable clothing.
In fact shifting from fast fashion to sustainable clothing is not only crucial for several reasons, it is also beneficial for the planet and for people.
Let me give you five reasons to shift from fast fashion to sustainable clothing choices...
1. Environmental Impact
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Fast fashion relies on mass production, which leads to enormous waste, water pollution, and carbon emissions.
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Sustainable fashion uses eco-friendly materials and ethical production practices, reducing harm to the environment.
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Example: Producing one cotton kurta set takes enormous amount of water where as sustainable brands often use organic cotton or recycled fabrics to reduce this.
2. Better Quality & Longevity
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Fast fashion is made to be worn a few times and tossed.
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Sustainable fashion emphasizes quality over quantity—so your clothes last longer and look better over time.
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It’s more cost-effective in the long run, even if the upfront cost is higher.
3. Ethical Labor Practices
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Fast fashion brands often exploit workers with low wages and unsafe working conditions.
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Sustainable brands are usually transparent about their supply chains and support fair trade and safe labor conditions.
4. Reducing Waste & Promoting Recycling
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Fast fashion contributes to the 92 million tons of textile waste dumped yearly.
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Sustainable fashion encourages upcycling, recycling, and buying less but better.
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Some brands even offer take-back programs or make clothes from recycled materials.
5. Conscious Consumerism
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Choosing sustainable fashion helps you align your purchases with your values.
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You’re not just buying clothes—you’re supporting change in the fashion industry.
Let's see how Degraded soil quality will affect our lives and why it need immediate actions...
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Lower crop yields: Poor soil means less nutrients for plants, which leads to reduced harvests.
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Food scarcity: If the soil can't support agriculture, it could lead to food shortages and higher prices.
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Nutrient-poor food: Crops grown in degraded soil may lack essential nutrients, affecting our health.
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Loss of biodiversity: Healthy soil supports ecosystems. When it degrades, plants, insects, and animals lose their habitats.
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Increased pollution: Eroded soil can carry pesticides and fertilizers into rivers and lakes, polluting water sources.
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Climate change: Degraded soil stores less carbon, contributing to greenhouse gas buildup in the atmosphere.
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Increased farming costs: Farmers may need to use more fertilizers and irrigation to compensate for poor soil.
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Rural poverty: Communities that rely on farming can suffer economically if their land becomes unproductive.
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Less water retention: Healthy soil acts like a sponge. Degraded soil can’t hold water well, leading to more droughts and floods.
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Contaminated water: As soil washes away, it often brings pollutants with it, affecting water quality for drinking and farming.
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Poor nutrition: If food from degraded soil has fewer nutrients, people may face malnutrition.
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More disease: Dust from dry, degraded land can lead to respiratory problems, and polluted water can spread disease.
Now when we have already seen the importance of earth element in our lives can we make some changes in our clothing choices ? Yes we can !
Chikankari embroidery is done by hand, not by machines. This drastically reduces the use of electricity and fossil fuels in the production process. No heavy machinery means fewer emissions.
Buying Chikankari directly supports local artisans, especially women in Lucknow and surrounding areas. It sustains generations of traditional craftsmanship and provides fair wages.
Wearing Chikankari means you're preserving a centuries-old tradition while making a fashion statement that's ethical and eco-friendly.
