Love for chikankari is in the air in recent times , it is very noticeable that with the trend of wearing chikankari by the the celebrities has contributed alot in the bringing back this age old craft of the country from the land of awadh .
Chikankari was always a symbol of richness and heritage wone by most women of the country at later stages it was choosen by men too, but with increasing industrialisation and the advent of fast fashion culture has somehow overshadowed this age old tradition of wearing chikankari and the whole lot of urban population has shifted towards fast fashion because it was made affordable and made very easy accesible to all but at the hindside the harmfull consequences which we all have to face was not known or was not emphasised upon,Thankfully the advocates of sustainable fashion ,have made a great efforts on this direction of educating people to adopt the sustainable lifestyle choices and take steps towards sustainable life style over all .
To help you shift from this fast fashion trends to sustainable clothing choices we have made efforts to bring to you our new launch The chikanLabel whites which is wholly based on the idea of sustainablity , the collection has variety of styles on white theme fabric.
OK!!!
Why white ?
Why we chosen white theme for this new launch?
How white will contribute to build sustainable alternatives?
Lets reason these !!
1) Since the white fabric often don't require the extensive dyeing processes that colored fabric do which can involve water-intensive and chemically invested haevily . Large amount of water which is involved in dyeing process can be saved by choosing white fabric over colored once ,also the quality of dye adversely affect the health Artificial clothes dyes, particularly synthetic ones, have been linked to various health concerns, including allergic reactions ,hyperactivity in children and potential cancer risks, among these allegric reation were very commonly seen from harm full dyes used in dying these reactions can manifest as skin rashes, hives, or other allergic symptoms Specific dyes like yellow 5 and yellow 6 are known to cause hypersensitivity and allergic reaction ,Certain dyes, like Sudan dyes, are known to be highly toxic to the liver and may cause kidney lesions.
2) The white has always been the associated with richness and generally choosen by elite section of the society for various reason as it was the color which reflected elegance,it soothing aura and compasion which this color provided the comfort and luxurious feel of white can not be discribed into words .
3) Various health benefits of white physically as well as mentally ,the calm and soothing properties of white helps maintain your psychological peace of mind provides mental clarity and stability of thoughts , physical health is also been taken care of when you wear white attire helps maintain body temperature and reduces body heat by absorbing heat in summers .
4) White can be re-cycled and re-used in multiple ways ,if you own one regal white piece of clothing you can dye them with natural dyes ,mutliple times and reuse and recycle the same piece instead of buying the new piece again and again .
There could be innumerable ways ,you can think of to choose white as a sustainable choice white has always been the reflection of our rich culture and tradition where we appreciate the sustainability and slow fashion which in turn safeguards and protects are eco-system at large .
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